How to apply

How Pitch Up! works

Got a sustainable land-based idea that you want to grow?

Our Pitchers are businesses at any stage – from the seed of an idea to a fully-grown enterprise – who can see an opportunity to innovate in a sustainable, circular and integrated way.

Our Partners are land-owning organic and regenerative farms of similar mindset, offering plentiful space, fertile soil, inspiring ethos and invaluable connections.

The Pitch Up! process brings our Pitchers and our Partners together in our annual call for submissions every November. If your business is a good match with the farm or estate, you will then go on to work together and with the wider Pitch Up! community to grow your ideas to fruition.

The annual Applications Season runs from 1–30 November.

Applications: all you need to know

Express your interest any time

If you’re a farm interested in being a Partner in 2025 please get in touch here.

Find out more about our Pitch Up! businesses.