How to apply

How Pitch Up! works

Got a sustainable land-based idea that you want to grow?

Our Pitchers are businesses at any stage – from the seed of an idea to a fully-grown enterprise – who can see an opportunity to innovate in a sustainable, circular and integrated way.

Our Partners are land-owning organic and regenerative farms of similar mindset, offering plentiful space, fertile soil, inspiring ethos and invaluable connections.

The Pitch Up! process brings our Pitchers and our Partners together in our annual call for submissions every November. If your business is a good match with the farm or estate, you will then go on to work together and with the wider Pitch Up! community to grow your ideas to fruition.

Applications for 2024 are now open. Download and complete the application form here.

If you’re a farm interested in being a Partner in 2025 please email: hello@pitchupandgrow.com.


Monch

Winners of Pitch Up! 2021

“Pitch Up! is perfect for people who have an idea, but need help to make it happen. The Kingsclere team has really helped bring Monch to life, and it’s grown bigger, better and faster than we ever thought.”

Daisy Sharp, Monch co-founder


Find out more about our Pitch Up! graduates and their businesses here, or visit the application microsite here.